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The AI Content Marketer Cookbook for CPG Brands: Launching Your First Custom GPT
The AI Content Marketer Cookbook for CPG Brands: Launching Your First Custom GPT
The AI Content Marketer Cookbook for CPG Brands: Launching Your First Custom GPT
Jan 28, 2025
About this guide
This is a 4-step, 2-hour AI content cookbook for non-technical founders and leaders who want to use it for real content marketing in their CPG brand. And by that, I mean… written content that actually sounds like YOU, not AI.
You don’t need any specialized tooling beyond your Google Workspace subscription + a $20 monthly investment to Claude or ChatGPT, but you do need to do the legwork to provide context so that your AI content assistant is set up for success.
Who this guide is for
Any founder or leader who is interested in testing out traditional SEO and AI SEO to market their CPG brands. Unlike paid Google ads, SEO can take a while to see results, but all of the traffic that visits your website is free and costs nothing.
Brands are reporting that traffic from AI, such as ChatGPT, Claude, and Google Gemini, is particularly high-converting. In this January 2025 article from Modern Retail, one brand saw that "sales converted from these recommendations jumped 436%", and stated that they "sold out of about six months of inventory in three weeks, driven by Google’s AI-powered recommendations."
If you're not yet ready to spend a lot of time and money on SEO, particularly AI SEO, this guide can serve as a low-commitment experiment before you hire help. What's more, you'll go into these conversations with SEO experts a bit more prepared and savvy as to what you're actually looking for.
What you get after following this guide
A prioritized list of SEO keywords that you’d want to get discovered for in organic (traditional SEO, LLM) search
2+ written content marketing pieces that you can edit and revise to sound “more like yourself” – one LinkedIn post (<3,000 characters) and one longer blog post
An AI junior content marketer who can work for you for $20 / month
The confidence to create other Claude Projects / Custom GPTs with the skills you’ve learned
Accessing the guide
You can click here for the direct link to the Google Document. To save a copy in your own Google Drive for easy reference, click File > Make a copy.
About this guide
This is a 4-step, 2-hour AI content cookbook for non-technical founders and leaders who want to use it for real content marketing in their CPG brand. And by that, I mean… written content that actually sounds like YOU, not AI.
You don’t need any specialized tooling beyond your Google Workspace subscription + a $20 monthly investment to Claude or ChatGPT, but you do need to do the legwork to provide context so that your AI content assistant is set up for success.
Who this guide is for
Any founder or leader who is interested in testing out traditional SEO and AI SEO to market their CPG brands. Unlike paid Google ads, SEO can take a while to see results, but all of the traffic that visits your website is free and costs nothing.
Brands are reporting that traffic from AI, such as ChatGPT, Claude, and Google Gemini, is particularly high-converting. In this January 2025 article from Modern Retail, one brand saw that "sales converted from these recommendations jumped 436%", and stated that they "sold out of about six months of inventory in three weeks, driven by Google’s AI-powered recommendations."
If you're not yet ready to spend a lot of time and money on SEO, particularly AI SEO, this guide can serve as a low-commitment experiment before you hire help. What's more, you'll go into these conversations with SEO experts a bit more prepared and savvy as to what you're actually looking for.
What you get after following this guide
A prioritized list of SEO keywords that you’d want to get discovered for in organic (traditional SEO, LLM) search
2+ written content marketing pieces that you can edit and revise to sound “more like yourself” – one LinkedIn post (<3,000 characters) and one longer blog post
An AI junior content marketer who can work for you for $20 / month
The confidence to create other Claude Projects / Custom GPTs with the skills you’ve learned
Accessing the guide
You can click here for the direct link to the Google Document. To save a copy in your own Google Drive for easy reference, click File > Make a copy.
About this guide
This is a 4-step, 2-hour AI content cookbook for non-technical founders and leaders who want to use it for real content marketing in their CPG brand. And by that, I mean… written content that actually sounds like YOU, not AI.
You don’t need any specialized tooling beyond your Google Workspace subscription + a $20 monthly investment to Claude or ChatGPT, but you do need to do the legwork to provide context so that your AI content assistant is set up for success.
Who this guide is for
Any founder or leader who is interested in testing out traditional SEO and AI SEO to market their CPG brands. Unlike paid Google ads, SEO can take a while to see results, but all of the traffic that visits your website is free and costs nothing.
Brands are reporting that traffic from AI, such as ChatGPT, Claude, and Google Gemini, is particularly high-converting. In this January 2025 article from Modern Retail, one brand saw that "sales converted from these recommendations jumped 436%", and stated that they "sold out of about six months of inventory in three weeks, driven by Google’s AI-powered recommendations."
If you're not yet ready to spend a lot of time and money on SEO, particularly AI SEO, this guide can serve as a low-commitment experiment before you hire help. What's more, you'll go into these conversations with SEO experts a bit more prepared and savvy as to what you're actually looking for.
What you get after following this guide
A prioritized list of SEO keywords that you’d want to get discovered for in organic (traditional SEO, LLM) search
2+ written content marketing pieces that you can edit and revise to sound “more like yourself” – one LinkedIn post (<3,000 characters) and one longer blog post
An AI junior content marketer who can work for you for $20 / month
The confidence to create other Claude Projects / Custom GPTs with the skills you’ve learned
Accessing the guide
You can click here for the direct link to the Google Document. To save a copy in your own Google Drive for easy reference, click File > Make a copy.
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Get ideas for incorporating the latest in automation and AI in CPG, directly to your inbox
Automating operational workflows for CPG brands selling wholesale to retailers
Crafty Crow
Automating operational workflows for CPG brands
selling wholesale to retailers
Crafty Crow
Automating operational workflows
for CPG brands selling wholesale to retailers