Launch your first customGPT in 15 minutes

Choose your own adventure: set up an AI content marketer in either 2 steps (and 15 minutes) or 4 steps and 2 hours.

This is an AI content cookbook for non-technical founders and leaders who want to use it for real content marketing.

And by that, I mean… written content that actually sounds like YOU, not AI.

You don’t need any specialized tooling beyond your Google Workspace subscription + a $20 monthly investment to Claude or ChatGPT, but you do need to do the legwork to provide context so that your AI content assistant is set up for success.

This free guide is for busy founders and leaders

Scale your content without scaling your effort. Or start testing out traditional SEO and AI SEO in a low-lift way.

Unlike paid Google ads, SEO can take a while to see results, but all of the traffic that visits your website is free and costs nothing.

Brands are reporting that traffic from AI, such as ChatGPT, Claude, and Google Gemini, is particularly high-converting.

In this January 2025 article from Modern Retail, one brand saw that "sales converted from these recommendations jumped 436%", and stated that they "sold out of about six months of inventory in three weeks, driven by Google’s AI-powered recommendations."

If you're not yet ready to spend a lot of time and money on content, particularly AI SEO, this guide can serve as a low-commitment experiment before you hire help.

What's more, you'll go into these conversations with content marketers and SEO experts a bit more prepared as to what you're actually looking for.

What you get from this guide

• 2+ written content marketing pieces that you can edit and revise to sound “more like yourself” – one LinkedIn post (<3,000 characters) and one longer blog post

• An AI junior content marketer who can work for you for $20 / month

• The confidence to create other Claude Projects / Custom GPTs with the skills you’ve learned

• (following the longer version) A prioritized list of SEO keywords that you’d want to get discovered for in organic (traditional SEO, LLM) search

Access the guide here

You can click here for the direct link to the Google Document.

To save a copy in your own Google Drive for easy reference, click File > Make a copy.