If your team is manually reviewing Faire orders before they reach fulfillment, there’s a good chance you’re dealing with a case pack or quantity sync issue.

This is a common problem for CPG brands selling wholesale on Faire, especially when products are sold by the case but stored as individual units in downstream systems.

The good news:
In many cases, this issue can be fixed directly in your Faire product setup—without bundling apps, custom scripts, or changing 3PLs.

This guide walks through what to check, why the issue happens, and how to fix it permanently.

The Symptoms of a Faire Case Pack Problem

Brands experiencing this issue often report:

• Retailers ordering 1 case, but Shopify showing 12 cases

• Ops teams manually correcting quantities on every Faire order

• Occasional mis-ships where the 3PL ships far more product than intended

• Ongoing confusion about whether the issue lives in Faire, Shopify, or fulfillment

If any of this sounds familiar, the root cause is usually how the product is modeled in Faire.

Why This Happens

Faire allows flexible product configurations, but that flexibility can introduce errors when:

• Products are sold by the case

• Inventory is stored as single units

• SKUs are shared across Faire, Shopify, and the 3PL

A common setup that causes problems looks like this:

• The Faire product is listed as a case of 12 singles

• Each “single” in Faire is mapped to a case-level SKU in Shopify

• Faire multiplies the quantity (12) before sending the order downstream

• Shopify and the 3PL interpret the order as 12 full cases

The systems are technically doing what they’re told, but the product structure is misaligned.

Step-by-Step: How to Fix Faire Case Pack Quantity Issues

1. Confirm End-to-End SKU Mapping

Start by verifying that:

• Each Faire SKU maps to the correct Shopify SKU

• Each Shopify SKU maps to the correct 3PL SKU

This ensures there isn’t a true integration or mapping error before adjusting product structure.

2. Review How the Product Is Listed in Faire

Check whether:

• The Faire product is broken into “units” that don’t match how the SKU is stored

• A single Faire unit represents a full case in Shopify

• Quantity multipliers are being applied unintentionally

If so, this is where the issue lives.

3. Re-List the Product as a Case-Based Unit

The most reliable fix is to make one Faire unit = one case.

Best practice setup:

• Product name: “12-Pack Case of [SKU]”

• Description clearly states it’s sold by the case

• Item options reinforce “case of 12”

• Price reflects the full case price

• Quantity ordered in Faire equals quantity shipped by the 3PL

This removes all quantity multiplication from the sync.

In many cases, this change takes less than 10 minutes.

What This Unlocks Operationally

Once case pack logic is fixed at the product level:

• Faire orders no longer require manual approval

• Shopify quantities stay accurate

• Fulfillment errors drop significantly

• Ops teams regain time and focus

• Downstream automations (tracking syncs, invoicing, reporting) become reliable

Most importantly, the system becomes predictable.

When to Get Help

If your brand:

• Sells across Faire, Shopify, and uses 3PLs

• Has complex case pack logic, bundles, or mixed unit types

• Is still relying on manual checks to “catch errors”

Then the issue may be part of a larger ops architecture problem—not just a single product listing.

How Crafty Crow Helps

At Crafty Crow, we help lean CPG teams eliminate this kind of operational friction entirely.

Our work typically includes:

• Auditing how products, SKUs, and case packs are modeled across systems

• Fixing root-cause issues (not layering on more tools)

• Automating order-to-cash workflows across Faire, Shopify, QuickBooks, and 3PLs

• Building reporting and guardrails so errors don’t silently creep back in

The goal is fewer manual steps, cleaner data, and systems that run without constant oversight.

If your team is still manually approving orders “just in case,” that’s usually a sign the system can be designed better. Book a call today to chat.